April Brown, the CEO of Hotel Zed and the Tofino Resort + Marina, has been named the chair of the Hotel Association of Canada (HAC). Brown brings a unique business philosophy to the role, emphasizing innovative and unconventional approaches to hospitality.
Brown's leadership at Hotel Zed, known for its retro-chic design and playful atmosphere, and the Tofino Resort + Marina, which focuses on outdoor adventure and sustainability, demonstrates her commitment to diverse and engaging guest experiences. Her appointment as chair of HAC suggests a move towards embracing creativity and adaptability within the hotel industry across Canada.
The Hotel Association of Canada is the national voice of the hotel and lodging industry, representing over 8,200 hotels, motels, resorts, and suppliers across the country. As chair, Brown will play a crucial role in shaping the direction of the industry, advocating for its interests, and addressing challenges such as labour shortages, sustainability, and evolving guest expectations. Her experience in managing unique properties in both urban and resort settings provides her with a broad perspective on the diverse needs of the Canadian hospitality market.
Brown’s appointment comes at a pivotal time for the Canadian hotel industry, which is navigating the ongoing impacts of the pandemic, changing travel patterns, and increasing competition from alternative accommodation providers. Her innovative approach and commitment to creating memorable guest experiences will be valuable assets as she leads the HAC in supporting and promoting the success of its members.
