Prime Minister Mark Carney is making a strong push for the Canada Strong Pass program with a visit to the iconic Gros Morne National Park in Newfoundland and Labrador today, July 24, 2026. The visit follows discussions with provincial premiers in Charlottetown. Rocky Harbour is the chosen location for the Prime Minister's appearance, where he will highlight the benefits of the Canada Strong Pass, which provides discounts on various summer activities and includes free admission to national parks and historic sites across the country.
This initiative, previously renewed for the summer, aims to encourage Canadians to experience the nation's natural beauty. This visit also comes on the heels of a significant federal investment in Gros Morne's tourism sector, with over $3.7 million announced on July 23rd for local organizations. These funds are earmarked for developing a culinary and cultural hub, enhancing marketing strategies, and supporting community-led tourism initiatives designed to extend the tourism season and boost the local economy. The government's broader strategy includes expanding protected areas and promoting nature conservation, with a goal of protecting 30% of Canada's lands and waters by 2030.
